.NEARLY ONE BILLION individuals are actually directing their enact India's basic political election. It is actually the greatest autonomous exercise in past-- and also can also be the most pricey. Spending is actually anticipated to connect with 1.35 trn rupees ($ 16bn), according to the Facility for Media Research Studies (CMS), an Indian non-profit. That will be actually more than double the quantity spent in the previous political election in 2019 as well as even go beyond the cash splashed in United States's presidential election in 2020. Why perform Indian political parties spend such substantial sums?